Some thoughts on the "
historic" rugby match in Chicago.
The
lopsided score is not unusual for rugby matches in which one side is
outmatched. Unlike American football, in which it's considered
unsportsmanlike to run up the score on an opponent, in rugby it's
considered disrespectful to ease up on an opponent, even if you're
already up by 50 points. No harm, no foul on that front.
Yet
when you're the superior team and you don't put in your best players,
that in itself seems disrespectful to me. And that's what New Zealand
did. I understand that they didn't want to injure their star players in a
game that was meaningless to them, but when you have
60,000 fans
looking on and expecting to see the best players in the world, putting
in your reserves takes more than a bit of excitement out of the match.
Maybe they thought a lot of the American fans would be none the wiser.
Maybe they were right. But the fact is that of the 15 men who started
for the All Blacks in Chicago, there was really only one marquee name
among them --
Sonny Bill Williams, who showed exactly why he's as well
known as he is, scoring two tries (that's the rugby equivalent of a
touchdown) early on in the match. And this was his first game back with
the team in two years.
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Richie McCaw and Dan Carter. Heart and soul of the All Blacks.
One MIA in Chicago, the other relegated to backup duty. |
But most everyone else, with only a few exceptions, was a second- or third-stringer -- the guys who usually substitute
for the All Blacks' star players late in a match. Richie McCaw, All
Blacks captain and arguably the best rugby player on the planet, didn't
even dress for the game. Star fly-half Dan Carter was a reserve and
didn't join the action until the second half was well under way. (I will
cut him some slack, though, as he was coming off an injury.)
The
fact that Team USA didn't get to face the All Blacks' biggest stars is a
particular sticking point. The match was billed as "historic" on the
premise that the Eagles would be facing the cream of the rugby world. In
the weeks leading up to the game, when people on message boards and
elsewhere would ask whether Team USA would be going up against New
Zealand's starters and not the scrubs, the answer was always "yes." That
was an enormous part of the excitement building up to this match, as
the big names in international rugby tend to rest their starters against
lower-tier competition like the Eagles. Fans were flying in from
as far away as Manitoba expecting to see McCaw and Company get down to
business. McCaw did nothing to dispel those notions, making himself very
visible around Chicago in the week leading up to the game -- he even
got to
shoot some pucks in a Blackhawks jersey during intermission of
one of their games.
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This is the only playing time Cap'n McCaw saw in Chicago. |
And then, two days before the match, New Zealand
unveils a starting lineup featuring its least experienced team in five
years, with McCaw's name nowhere in sight. By that point, Soldier Field
had already sold out and the match had secured coverage on national TV.
If it had been made clear ahead of time just
whom the Eagles
would be playing against, there's no way Soldier Field would have sold
out, and there's no way the game would have been nationally televised.
It was a classic bait and switch.
To that end,
it's notable that the Chicago game's primary sponsor,
AIG, is also the
All Blacks' front-of-jersey sponsor. Something tells me that AIG knew
all along that the team it sponsors was
not going to field its top-flight players, yet AIG aggressively marketed the game as if they would.
|
No one doubts current USA captain Todd Clever's
heart and grit, but the Eagles simply don't
stack up against the world's best. |
Anyway,
if one of the goals of this match was to grow interest in rugby in the
United States, this was really not the way to go about it. On one hand,
you have the USA Eagles, a blip on the world rugby radar. And they went
up not against the best players in the world, as was advertised, but
rather against the best players' backups. And the Eagles
still lost the match 74-6.
Think
about that for a moment. If you had an upstart American football team,
and you went up against a touring group of NFL all-stars, which would be
the more humiliating outcome: getting demolished by Peyton Manning or
Tom Brady, the best in the game, or getting demolished by, say, Jay
Cutler? At least if you lose to Manning or Brady, you can hold your head
high and say you truly put forth your best effort while falling to the
best in the business. But if Jay Cutler hands you your head on a
platter, how is that supposed to make you feel?
Deceptive marketing and all else aside, rugby
can
succeed in the United States. If soccer can catch on here, as it has
with the MLS -- I know the Sounders are a huge draw here in Seattle --
then so can the oval-ball game that evolved from it. And frankly, the
time is ripe for an appealing full-contact sport that could attract
American football fans, given the scrutiny that the gridiron game has
come under recently for its spate of player concussions and
disabilities. Rugby is no less entertaining than American ball, but
rugby players' injuries tend to consist of cuts and bruises rather than
broken bones, blown-out ligaments, and career-ending shots to the head,
even though rugby players wear far less protective gear than their
American counterparts do.
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The Seahawks, taking the head out of the game. |
That's because rugby players learn how to wrap
a player up and take him safely to the ground during a tackle -- a
technique that
Pete Carroll has been teaching his Seahawks players, much
to his credit. If you're a rugby player, you can't launch your body
into an opponent like a missile and pound him into the turf the way you
do in the American game. In rugby, dangerous play like that can get you
kicked out of the game, or even suspended. The American game could learn
something from that approach. There's a difference between aggressive
play and reckless play. The American game has taken the latter approach,
perhaps to its own detriment.
A much better way to
showcase how exciting rugby can be when both teams are evenly matched
would be to follow the NFL's approach when it takes the gridiron game
overseas. When the NFL plays its
annual games in London, they don't
assemble a bunch of second-tier players to take on a hopelessly
outmatched English gridiron team. They send over two of their teams,
with their regular rosters, and let them play a game that counts in the
standings, showing the crowd exactly how top-tier American football
looks.
|
Gareth Edwards, playing for the Barbarians in a 1973 match against
the All Blacks. In this match, Edwards scored what many rugby fans
consider the greatest try of all time. Matches of this caliber
are what will grow the game of rugby in new markets. |
There are numerous opportunities to do the same
thing with rugby. Europe has
three top-tier leagues for club-based rugby
union, and the Southern Hemisphere (specifically Australia, New
Zealand, and South Africa) has
another. Any of those leagues could put
on a regular-season match here in the USA. There are also three big
annual tournaments -- one
club-based in Europe, and two based on
matching up national all-star teams like the All Blacks. Again, bringing
a match Stateside would really give spectators a taste of truly
competitive rugby played at the highest level.
There's
actually been talk that Super Rugby, the Southern Hemisphere's
club-based league, is
eyeing expansion into Argentina, Japan, and the
United States. That would be a huge step forward in rugby's quest to
gain a foothold here. If it happens, expect a team based on the West
Coast whose roster is mostly filled with foreign players, much like the
NHL has as many Europeans playing on its teams as it does Canadians and
Americans. Some of those second-tier players the Eagles went up against
in Chicago could end up on a San Diego-based Super Rugby team.
That
may not set well with American sports fans who prefer their talent to
be home-grown. But right now, we don't have the interest, and therefore
the financial resources, to allow our players to go professional. While some
of our Eagles players have been able to scratch out a living playing
professionally overseas, many of our best players are still amateurs --
guys who hold down day jobs and follow rugby as their largely unpaid
passion. In contrast, rugby is so huge in places like New Zealand that
their players can make a living, and a fairly handsome one at that, just
from playing the game. So the deck is stacked against us. And that's
why even New Zealand's backups were able to manhandle the Americans'
starters by 68 points in Chicago.
|
The Webb Ellis Cup, awarded to the
winner of the Rugby World Cup.
So far, only four nations have hoisted
it in victory. |
There's also a sharp
divide worldwide between rugby's elite and everyone else. Even though
rugby union is played in more than 100 countries on six continents, only
a small handful of those countries are competitive at the highest
level. Consider that ever since the
Rugby World Cup began in 1987, only
four nations have won -- New Zealand, Australia, South Africa, and
England. Those are the elites of the rugby world. The second tier after
that would arguably be France, Ireland, and Argentina. Then maybe Italy,
Scotland, and Wales. After that is a sharp drop-off. Canada, Fiji, and
Samoa make some noise every once in a while, perhaps beating an opponent
they're not expected to, but literally everyone else is an also-ran.
Rugby is not soccer. It lives in soccer's shadow on the international
stage and does not enjoy the international parity that soccer does. That
could work against rugby's efforts to widen its appeal in untapped
markets.
And it could be even doubly hard here in the
United States. Americans are a provincial lot. If we didn't create it,
we often want nothing to do with it. American football, when you get
down to it, is just a modified version of rugby -- but, by golly, it's
our modification.
We
invented it. It's the uniquely American spin on an internationally
established sport. Can American football's great-granddaddy take hold in
an environment like that? We even tend to overlook ice hockey, save in a
few northern U.S. cities, and hockey has been a North American
stronghold for well over a century. Yet many people see it as Canada's
game, not
our game, and that's probably a big part of why it lingers in fourth place among the "Big Four" sports on the continent.
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A rugby sevens mini-scrum. |
A
fast-paced seven-man version of rugby will become part of the Summer
Olympics in 2016, and it's possible that its inclusion will raise
rugby's profile in places where it's currently not popular. But it's
important to note that rugby sevens is significantly different from the
standard 15-man game. Some have also argued that Americans might
actually take better to rugby
league than to rugby
union.
There are two main varieties of rugby played on the world stage, and
while union is the far more popular game worldwide,
league consists of rules and gameplay that would probably be more familiar to fans of
American football, including the rough equivalent of a set of downs for
each team. But would that be enough? Americans might find it redundant,
even more so than they might perceive the union game to be. In other
words, rugby could ultimately be seen as just an unnecessary variant of
gridiron football, which is probably the same reason most Americans have
no interest in cricket. Why bother with cricket when you already have
baseball?
On the other hand, there's the MLS, with at
least some pockets of enthusiastic support around the country. So it's
not as if sports that weren't invented in America have zero chance of
penetrating the U.S. market. It's just always going to be a challenge.
And
pitting your hopelessly outgunned amateur national team against a group
of second-string professionals from the world's premier rugby
powerhouse probably is not the best way to go about surmounting that
challenge.
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The Americans were doomed from the moment the All Blacks performed the pre-game haka. |
USA-New Zealand was an enjoyable match, but
it's not going to prove to be a "historic" match that ignites Americans'
interest in rugby union. Good idea, wrong approach.